Weight Conscious

Ten innovative business actions for maintaining and increasing your sales techniques to overcome the crisis who has said that in times of low hours the only way to attract customers is through reducing the price of a product? We propose innovative strategies to defend your market share with the minimum collateral effects in the income statement. In times of crisis, the price becomes the spearhead of all campaigns to animate the sales. Consumers show a lot more willing than ever to be seduced by the most generous companies.

Why my vendor can't sell??

• because they do not take care of their positive mental attitude
• because they do not make efforts to contact prospects suitable
• because they do not know the profile of their target market
• because they do not know about their prospects the needs and expectations
• because they talk about the product or service and not the benefits
• because they do not generate added value for their current customers
• because they do not generate business opportunities
• because they do not plan or organize their time
• because they do not evaluate their performance towards the market
• because they do not share their "best practices"
• because they are not formed in the sales area and are empirical for everything
• because there are no relevant personal objectives

How To Sell?

Discounts yes, but temporary. "Price sensitivity, look for the cheapest product within a category, is a clear trend that is becoming more pronounced at the moment, but not is something that is applied with equal intensity in all markets. The large segment consumption is the most affected, since the target or target audience of these companies is the of families, "explains a consultant specializing in promotional marketing. in addition he warns: "sensitivity to price should not be confused with the need to lower it. Must offer discounts, promotions, but with the idea that it is something temporary. If you go down prices and your consumer does not perceive the effort you make, all you get is to damage your margin. Keep in mind that most buyers know the price of two or three products, but not all. “Do we give product or lower the price?”The 2x1 promotion is perfect for increasing sales volume in products already known to the consumer. These are actions that serve to remind her to keep consuming something she knows and likes. However, if we want to introduce a new product on the market, the consumer should be encouraged to try it, putting it much cheaper and making it easier for you to buy. The sampling free) is also a good option for this: i give it to you to try it for free”. Explain the offer well. "The communication must be effective at the time of the purchase decision and can be at the point of sale or through a discount voucher. The purchase decision at the point of sale is taken by reference to a known brand or by price. In a few seconds, the consumer is in the lineal, see an offer that attracts him and make the decision without remembering the price. If you carry a discount voucher, whoever goes to use is aware that this discount, of whatever value, is for a particular product and for a precise moment. They are the two most effective strategies". Round prices or discount percentages? "Discounts work if they are temporary and if they are made with an adequate relationship with the price of the product. Is not the same applying a 30% discount to a car than a shampoo? In large consumption, it is more effective increase product at the same price or promotions 2 x 1, while in higher value (appliances or technology), the discount has more value. And you can apply it either in percentage or by putting the previous reference price, so that the consumer knows how much is saved". Create anti-crisis products. "to maintain the benefits, there are only two solutions: reducing costs, which is easy and in many sectors is accompanied by a reduction in staff; or increase production by making white label or releasing new references more in line with the situation, as some detergent continuing to launch new formulations has created a commodity. So it all depends upon strategies which is used the better the strategy is used the more probability sales would be increased.

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